Search Marketing or pay per click (PPC) allows businesses to bid on targeted keywords on major search engines such as Google, Yahoo and Bing in order to drive relevant traffic to their websites via click-throughs. In a nutshell, Pay-per-Click (PPC) search engine marketing, or what is sometimes termed paid search, is the process of generating traffic to a particular website by purchasing ads on search engines using keywords that are relevant to their target site visitors. Search engines where your PPC ads are registered with, will showcase them on websites or search results once someone search the keywords your ads are based in. This paid advertising service will ensure you that your ads will only attract targeted traffic that will allow you to have a bigger chance of converting them into a customer or client. SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
PPC or Paid Search Engine Marketing assist you to implement an Online Advertising System that drives online traffic to your websites and for that, you need to pay a certain price to the publisher when your PPC ad is clicked. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it. 16 From an online seller’s point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. SEM is a broader term than SEO Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
Differance between SEO & SEM
Search engine optimization, or SEO , is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs ). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. A SEM campaign works because people “pre-qualify” themselves when they enter keywords of interest into Google or other popular search engines Of course, the key here is interest, so with every search, the consumer is actually telling you what they want.
Search engine marketing by definition is to seek to promote websites by increasing their visibility in search engine result pages ( SERP s). SEM methods include search engine optimization (SEO), paid placements (contextual advertising, digital asset optimization, and paid inclusions). Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing.